When promoting a charity can hurt charitable giving: A metacognitive analysis
نویسندگان
چکیده
Charities need to come to mind to enter a potential donor's consideration set. However, feeling familiar with a charity and its cause can facilitate or impair giving. In most cases, perceived good memory for details of the cause fosters the impression of personal importance, which increases giving (Studies 1 and 3). But when the charity aims to increase awareness of a cause, good memory for the cause suggests that awareness is already high, which impairs giving (Studies 2 and 3). Hence, promotions for awareness-raising charities can actually have negative consequences, confirming the predictions of a metacognitive analysis. © 2012 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
منابع مشابه
Position, Etiquette and Effects of charity according to the Quran
The purpose of this paper is to examine the dimensions of charity in the Holy Quran. The meaning of charity and the extent of the charity were studied. Several studies conducted in recent years about the charity were briefly discussed. The dimensions of charity, according to the Quran, in four dimensions: Importance of charity in the Holy Quran; Quran metaphors about charity; Conditions of Char...
متن کاملDonor retention in health care in Iran: a factor analysis
Background: Long-term financial support is essential for the survival of a charitable organization. Health charities need to identify the effective factors influencing donor retention. Methods: In the present study, the items of a questionnaire were derived from both literature review and semi-structured interviews related to donor retention. Using a purposive sampling, 300 academic and exec...
متن کاملIs charity a homogeneous good?
In this paper I estimate income and price elasticities of donations to six different charitable causes to test the assumption that charity is a homogeneous good. In the US, charitable donations can be deducted from taxable income. This has long been recognized as producing a price, or taxprice, of giving equal to one minus the marginal tax rate faced by the donor. A substantial portion of the e...
متن کامل(Un)Informed Charitable Giving∗
Evidence suggests little informed giving. To understand this behavior, we examine a model of charitable giving with costly information. We find that an individual who considers a smaller contribution is less likely to seek information, and thus the percentage of informed giving diminishes as the population grows. We also find that a direct grant to the charity exacerbates crowding-out by discou...
متن کاملCharitable Giving
In 2005 charitable giving in the United States totaled over $260 billon, or around 1.9% of personal income, making it a significant fraction of the economy. Individual giving accounted for 77% of this total, while foundations accounted for 12%, bequests for 7%, and corporations for 5% (Giving USA, 2006). Almost 70% of US households report giving to charity. While the US typically has one of the...
متن کامل